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Email Marketing - Do's and Don'ts |
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Email marketing is one of the ways to drive traffic your website.
Here are the important Do(s) and Don't(s) of Email Marketing in my
perspective.
First comes, the Dos...
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Converting Web Site Traffic to Sales |
It's amazing how little attention small business website owners actually pay to their conversion rate. It's talked about but few people ever take action. Contrast this with the obsession most have with driving more traffic. Obviously traffic's important, but if you're focusing on only traffic generation, you're losing a lot of potential clients. Traffic is only of use if it converts into something that benefits you in some way.
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